CAMPAIGN PLANNING Best practices
Through discussing campaign successes and opportunities with local companies, we gathered a list of campaign planning best practices for you below. Plus, we have a variety of marketing materials you can use in our Campaign Toolkit.
Theme/Communication
- Have a campaign theme (e.g., football)
- Shorten enrollment period to discourage procrastination on filling out a pledge form
- Share United Way impact through email communication
- Continue employee communication with United Way “fun facts”
Leadership/HR
- Company leadership donates toward a company match program
- Personal CEO visit to each worksite
- Placing pledge form in new hire orientation packets
- Award an extra day of vacation if an employee gives a minimum of 1% of their salary
Prizes
- Offer incentive prizes for completed pledge forms
- Give out raffle tickets at pledge time (more tickets awarded the earlier the form is completed)
Events
- Have food at United Way awareness events
- Hold events at various community buildings
- Bring in a partner agency to speak at events
- Tailgate party or employee golf outing for kickoff
- Paintball or dunk tank for executives or company owners