Position Type: Full Time, Exempt
Reporting To: Chief Executive Officer
Hours: 40/ week
Supervisory Position: Yes
# of Direct Reports: 1
ESSENTIAL SKILLS
- Strategic Communication and Marketing: Expertise in developing and executing comprehensive communication and marketing strategies, with a focus on digital platforms to enhance the organization’s visibility and impact.
- Leadership and Team Management: Proven ability to supervise, develop, and manage a marketing and communications team, ensuring alignment with organizational goals and delivering high-quality outputs.
- Public Relations and Media Engagement: Strong experience in managing media relationships, acting as the primary media contact, and handling crisis communication effectively.
- Project Management: Demonstrated ability to oversee multiple marketing and communication projects from inception to completion, ensuring timely delivery and alignment with strategic objectives.
- Cultural Competency and Stakeholder Engagement: Ability to engage with diverse audiences, including donors, media, and community stakeholders, while understanding and respecting cultural differences to enhance communication and collaboration.
PRIMARY PURPOSE
- The Manager – Marketing and Communications will be responsible for leading and managing the process that creates the United Way of East Central Iowa’s (UWECI) external and internal communication and marketing strategies. This position will report directing to the Chief Executive Officer and lead a team of marketing professional charged with developing a variety of marketing and communication deliverables. This position will also serve as the primary liaison with media for United Way of East Central Iowa. Leads and provides expertise in marketing strategy for writing, editing, video, and copywriting with an emphasis on digital
marketing.
ESSENTIAL JOB FUNCTIONS
Marketing & Communications:
- Provide vision and leadership to deliver impactful stakeholder and employee communications as part of a comprehensive communications plan that facilitates moving potential donors from being unaware of United Way, to donors who take ownership in our work.
- Project-manage the process that creates marketing and communication deliverables from conception of the strategy to delivering the end product (deliverable) on time.
- Consult with department heads and CEO for input on the communication of key messages and pursue innovation in communicating these messages.
- Create strong, clear, concise written content that contains a consistent message across a variety of channels such as social media, letters, commercials and print materials with a focus on a digital
presence.
- Ensure year-round UWECI presence in the community through various communication channels and be able to demonstrate measurable impact from these efforts.
- Communicate with and direct the priorities for graphic design contractor/liaison.
Public Relations:
- Serve as primary media contact.
- Maintain proactive and productive relationships with media and key stakeholders to ensure UWECI’s message is communicated.
- Coordinate with the CEO, or appropriate management staff key messages for publication through the media.
- Coordinate all crisis communication and maintain a crisis communication plan.
- Act as organizational spokesperson when needed.
- Inform CEO of all public relations issues, positive or negative, and develop a response plan.
Management:
- Supervise and develop the Marketing and Communications team.
- Provide support and expertise to all departments and the UWECI Management Team.
- Develop and manage the marketing and communications budget, including organizational printing budget.
Other duties:
- Assist with implementing the UWECI strategic plan.
- Implement current strategic goals for the Marketing and Communications department and play a lead role in other duties as assigned.
- Collaborate and build relationships with internal volunteers striving toward mission focused and impactful work results.
EDUCATION
- Level of Education: Bachelor’s Degree (Required)
- Work Experience: ( ) 1-3 years, ( ) 3-5 years, (X) 5-7 years, ( ) 7+ years
- Education Requirement: 10 years of related experience will be accepted in place of required degree.
- Preferred field(s) of study: Marketing, Communications, Journalism, or related field from an accredited college.
CORE VALUES AND BEHAVIORS
Values:
- Expect Excellence: Holding ourselves and others to the highest standards while embracing and learning from challenges.
- Encourage Growth: Creating greater impact through continual learning and innovation.
- Engaging Community: Connecting with networks and communities to address needs to improve the lives of every person.
- Exercise Integrity: Acting ethically, honestly, and responsibly.
Professional Core Competencies:
- Mission Focused: Priority to create real social change that leads to better lives and healthier communities. This drives performance and professional motivation.
- Relationship-Oriented: An understanding that people come before process and can cultivate and manage relationships toward a common goal.
- Collaborator: Understands the roles and contributions of all sectors of the community and can mobilize resources through meaningful engagement.
- Results-Driven: Dedicated to shared and measurable goals for the common good; creating, resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.
- Brand-Steward: An understanding of the role played and importance in protecting and growing the reputation and results of the greater network of United Ways.
JOB SKILLS & ATTRIBUTES
- Five years significant and demonstrated experience in marketing content development and communications.
- Highly developed skills both electronically and in written form for donor audiences.
- Experience with creating and implementing a digital marketing strategy to increase online presence.
- Successful team management experience.
- Project management skills with a demonstrated ability to manage multiple projects for on-time completion.
- Public and media relations knowledge.
- Ability to manage marketing and communications’ operations and finances.
- Cultural Competency – Ability to understand, communicate with, and effectively interact with people across cultures.
- Computer literate in an MS Office environment and internet savvy.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee may be frequently required to use finger and hand motion and occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move objects up to 20 lbs. Specific vision abilities required by this job include close vision and ability to adjust focus.
ACCOUNTABILITY & DECISION MAKING
This position must coordinate and communicate regularly with the President/CEO regarding vision, strategy, and progress for workplace giving campaigns.
Note: This job description indicates the normal type and level of work expected of the incumbent. Incumbent may be asked to perform other duties as apparent or assigned.